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Steve Virtue M.A. Ed.
Co-Founder, President & CEO

Steve Virtue is an award-winning communications and public affairs executive with multi-sector, global experience. For two decades he has created innovative communications and public affairs programs that have built credibility, developed authenticity and meaningful engagement. 

Steve has broad experience in provincial and federal public affairs. His background in crisis management, media relations and corporate communications provide a solid platform to inform senior executives and boards. Steve has been a featured speaker on branding, public affairs and communications initiatives with the Fraser Institute, University of Toronto (OISE), Humber College, ALI Conference, MarComm conference, Ontario Directors of Education summit and the PDAC Convention.

Follow Steve on Twitter: @stevevirtue

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Nate Habermeyer, APR
Co-Founder, Managing Partner

Nate Habermeyer is a trusted communications adviser to corporate and business leaders. For 15 years Nate has led transformative communications, media relations and public advocacy campaigns for world-class brands. As an American and a Canadian, Nate has worked in both countries and understands the subtle nuances that create truly successfully PR campaign in the US and Canada.

Nate is a business strategy enabler with deep expertise in branding, communications, media relations, issues management, media training and social media. With a background in PR and journalism, He has created positive narratives for clients in practically every major business news outlet in North America. Nate also spent two years as an executive in advertising industry.

Brands that Nate has worked with include a $330B (USD) pension fund, Google, Toyota, Walmart, LG, Transcontinental Publishing, AMEC Foster Wheeler, Chile, technology start-ups, among others. Nate has advised clients from Australia, England, USA, Canada, S. Korea, Chile, Mexico and China to further their business interests in N. America.

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Bernice Couto
Senior Associate

Bernice Couto is a communications specialist with global expertise in content development, event management, media relations, social media & digital strategy, and crisis communications. For more than 14 years, as both a journalist and a public relations (PR) executive, she has worked in various industries including B2B technology, financial-technology services, healthcare, consumer goods, not-for-profit, and tourism. With a focus on client service, Bernice develops holistic strategies that deliver return-on-investment to the business, with a line of sight into your brand at the highest level. A native Portuguese speaker, Bernice also speaks conversational Spanish.


Sam Sawchuk

Sam Sawchuk is an entrepreneur, storyteller, author, and philanthropist whose background launching successful companies and non-profits clearly demonstrate his passion for storytelling, communication, and connecting people. Most recently, Sam founded ConvoStarter, a platform to connect speakers with corporate events.

Sam also founded InTheirShoes, which became a published book and online blog written from over 200 interviews with entrepreneurs to communicate the unique ways they each view determination, failure, and innovation. 

Samuel’s previous work includes roles with Uber, Hired, Tembo Education and Ayogo Health. His reputation for thought-leadership in communications includes serving as a TEDx speaker and guest writer for Entrepreneur, as well as earning recognition as one of Alberta’s Top Young Innovators in 2016.

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Brynn Kanikula
Senior Associate, US

Brynn Kanikula is a dynamic leader in the field of marketing, communications and public relations. With over 14 years of marketing and public relations agency experience, Brynn has worked with global brands and Fortune 500 companies to elevate client profits, exposure and brand advocacy. Brynn has been at the forefront of award-winning campaign development, brand reputation management, media relations and thought leadership programs. She brings an eclectic mix of forward thinking strategies to turn big picture ideas into lucrative deliverables for business partners.

Her background in B2B and B2C client management focuses industries, such as: technology, financial, retail, industrial, energy and automation. Brynn has sat on city appointed boards like the Downtown Advisory Commission of Peoria and was invited to participate in the “40 Leaders Under 40” - Community Leadership Program. Brynn finds passion in giving back to local communities and not-for-profit organizations with efforts to stimulate economic growth and future development.

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Amanda Scriver
Senior Associate

Amanda Scriver is a veteran social media strategist, passionate community builder, freelance journalist and speaker with nine years of experience under her belt. Specializing in helping companies better connect with their customers via social media and digital marketing channels, Amanda has been recognized by Social Media Week Toronto, FoodStarter and PodCamp Toronto speaking on everything from influencer marketing to brand reputation growth. Previously, she held the title of Community Lead at The National Post, managing three community managers Canada-wide while introducing an events and influencer programming into their sales and marketing strategy. Since becoming a consultant, Amanda has developed and managed strategies for clients such as Digital Howard - who shared they had one of the "biggest successes we’ve ever had in social media" with Amanda on board. She's also worked alongside Society Plus, Shameless Magazine and FoodStarter. Throughout her journalism career, she has had bylines appear in The Globe and Mail, The National Post, THIS Magazine and Buzzfeed Canada. Amanda has a book being released in May 2017 titled, The Hunt Guides: Toronto - a travel guide to our city and all it has to offer.

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Deborah Breckels
Senior Associate, Events

Deborah is an inspired and exceptionally talented communications, marketing and events professional with more than two decades of experience. She has managed numerous complex projects with high profile stakeholders including the Prime Minister of Canada, foreign dignitaries and c-suite executives.

Throughout her career she has worn many hats, from meeting and event planner, producer and onsite manager to budget master, decision-maker, problem solver marketer and sponsorship developer. As a result, she has the experience and skills to manage complex challenges to create meaningful and powerful events. Debora has spent the past decade working with a wide array of clients from mining to financial services, all of which create engaging and meaningful events that appeal to senior business and community leaders.

Deane Code
Senior Associate

Deane Code is an award-winning communications adviser and trusted counselor with over 10 years of multi-sector experience. Deane has a demonstrated track record of creating strategies and managing issues across a range of stakeholder groups. From counseling CEOs to brand managers, her leadership combined with long-standing relationships with media and influencers across the country garners results that align with clients’ business objectives.

Deane has advised on top global brands in the realms of food and nutrition, health and wellness, consumer finance, tech, corporate, home entertainment and beauty.  Most recently she led the nationwide launch for SPLASH Spiked Sparkling Water, a new ready-to-drink alcoholic beverage with vodka and led the press announcement for Waze, the world’s largest community-based traffic and navigation app, and its partnership with the City of Toronto.

She is committed to physical fitness and health, dedicating her off-time to training as an Ultimate Fitness Events (UFE) competitor. She is also a passionate animal lover and supporter of the film arts.