In today's media landscape. social media is an essential way to tell your story. It is a must-have component of a communications strategy to establish your brand, educate your audience and win advocates or consumers. When news breaks, be it an IPO or natural catastrophe, journalists turn to social media first for insights and expert sources.

An effective spokesperson brings relevancy and context to the market. Clarifying your messaging is the first step, amplifying it through social media is a smart business decision.